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Transforming Customer Digital Experience with Loyalty Programs

We developed and modernized strategic areas of Frontier Airlines' digital experience, supporting its digital transformation in multiple ways. We were responsible for both maintaining critical systems and building new consumer-facing features, especially in loyalty and seasonal passes.

The Challenge

Frontier Airlines needed to modernize its loyalty ecosystem (FrontierMiles) while simultaneously launching GoWild! — a new seasonal pass product offering unlimited travel within specific periods. Legacy systems couldn't support dynamic eligibility rules, real-time pricing, and miles accrual logic for both products at once.

The Solution

300 Software designed and built a loyalty rules engine capable of managing multiple product types simultaneously. We built APIs to integrate with Frontier's booking and payment systems, ensuring both traditional FrontierMiles members and GoWild! pass holders received accurate, real-time benefit calculations.

Results

  • Successful GoWild! launch with full seasonal pass logic support
  • Zero disruptions to the existing FrontierMiles program during migration
  • Miles processing time reduced from hours to seconds via real-time API integration
  • Scalable system adopted as the foundation for Frontier's future loyalty products

I had the opportunity to work with both Guilherme and Mario as part of the same development team — together they were pillars. They consistently demonstrated technical competence, ownership, and accountability in delivering sprint commitments. As a team, they brought both technical depth and professionalism to the organization, and I would confidently recommend them for environments that value reliability, collaboration, and strong delivery outcomes.

Ismael Junior Jaime, Scrum Master, Frontier Airlines

Our deliverables and contributions

We worked with a global team using technologies such as .NET, C#, Vue.js and Razor to deliver fast, secure, scalable releases. Integration with internal and external systems brought significant improvements to customer experience and internal team performance.

  • Maintenance and evolution of the public website
  • Miles program modernization (FrontierMiles)
  • Creation of GoWild! seasonal passes
  • Integration with internal and corporate CMS
  • Code reviews and technical support
  • Vulnerability analysis and mitigation

Project Gallery

Delivery was phased, enabling progressive rollout of new programs and features. This allowed the company to launch new commercial offers with agility and security, strengthening its value proposition to the end customer.

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